Wednesday 11 May 2011

How To Improve Your Blog’s Ad-Click Through Rate


hello friends A link unit below your blog categories navigation bar.
In-content ads mostly in the beginning and mid post ads.
Let Your Ads Match Your Style:

Several templates and different styles are available based on many blogging platforms and advertising networks. How you match the ad-title and links to your blog content and links is very important factors affecting the ad click-through rate. See to it that the colour and style of your ad-space are the same as that of your blog content, so that the possibility of getting your ad clicked is high.

The next point is the proper placement of your ads. Now that you know the spots where most visitors sweep your site, you can place your advertisements at those particular areas. Make sure that your ad is attractive and related to your blog niche so as to increase chances of getting clicked. And also have image rich ads as they will certainly be attractive.

Have a look at the above image. See the advertisement links match the blog links. This increases the clicks you receive!

There are few other ways to blend your ads. One such is the Adsense ad 715×15; it’s basically a link unit and just looks like your blog navigation bar. This can be placed just below your navigation menu. Some visitors click it as they feel this is also the menu content, make sure that your blend it properly and not just add the code in your blog.


Have a look at the above link unit at DevilsWorkshop.Org. This is called a smart way to add a link unit! The link unit matches the blog style (colors, links, etc.) and this increases the chances of getting more clicks on your ads.
How To Customize Your Ads?

Now most bloggers worry on customizing their ads depending on usability of user, so as to extract and attract the user to the ad you are displaying. Some of the factors where you can focus on:

Placement of your ads:

Most bloggers place their ads depending on “F” pattern which is the most popular way to attract visitors to the ads. Now we know the pattern, place a nice attractive ad at the top and towards right, and we go down the blog have a interesting image ad.


The above heatmap tells you exactly which spots get clicked. To get a better view created especially for your blog, you must try Clicktale.

Colour blending:

Blend the colour and links of the ads depending on the style of your blog. Others have noticed that they get better results with mimicking ads, as they are often mistaken for content links.
Getting Ad Clicks (Summary):
Place Ads in the top right position, near your blog logo.
Ads at top possibly below menu, and image rich ad towards right get more ad clicks for many users.
Place picture-ads at low-eye-traffic, so that you can capture attention of visitors.
Mix advertisements with images in your blog.

Share your ideas and views on how you improved your ad-click through rate with us.

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